Elsa Artisanal

Labels and packaging for one of the world’s oldest family-run artisan Italian food companies.

 

 I was tasked with redesigning the packaging for a curated selection of bottles of Olive Oil and Balsamic Vinegar. Building on the existing heritage of the Elsa brand (Monari Federzoni), I updated the packaging for a more modern, refreshed consumer, drawing from the Swiss/International style and my own personal illustration style.

A set of patterns and motifs was developed for the packages based on the core ingredients of the products. Simple and wholesome, the packaging elegantly reflects the brand’s 108-year old tradition and commitment to clean and pure Italian ingredients.

Select case study photography by Gabriela Ong.