Elsa Artisanal

Labels and packaging for one of the world’s oldest family-run artisan Italian food companies.

 

I was tasked with redesigning the packaging for a curated selection of bottles of Olive Oil and Balsamic Vinegar. Building on the existing heritage of the brands, I updated the design for a more modern, refreshed consumer, drawing from the Swiss/International style and my own personal illustration style.

 

A set of patterns and motifs was developed for the packages based on the core ingredients of the products. The branding extended from the initial assignment of the olive oil and vinegar to a wider line of artisan food products and ingredients.

 

Case study photography by Gabriela Ong.