SCENTS AND THE CITY

DISCIPLINE
Art Direction
Packaging

Campaign lighting the way for small businesses to return during the pandemic through the unique power of scent.

The best scents make people nostalgic for a memory close to their hearts, but many local businesses have been forced to shut their doors, leaving people missing the scents of their favorite foods.

To keep small businesses from shutting down in thewake of the pandemic, Homesick partners with local businesses to launch a line of candles designed to smell just like their most popular items, bringing customers to their doors and raising funds.

Candles are designed to smell just like the signature products of each small business to attract customers. In addition to enticing passerbys, the candles are available for sale, with proceeds supporting their respective small businesses in safely reopening and welcoming their customers back again.

Magnolia-BP
Sunday-RD
Vanilla-SC

JUSTIN WONG CREATIVE

All work © Justin Wong unless otherwise noted.

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