75 MOVES THAT
Social initiative and collaboration between the NBA and Hennessy to bring funding and resources to minority- owned businesses.
Unfinished Business is an annual program by the NBA, in partnership with Hennessy, to award local minority-owned businesses that are impacting their communities, through grants, resources, and relief funding.
In 2022, the project continued to help small businesses affected by the ongoing pandemic. 75 Days of Giving, later renamed 75 Moves That Start Movements honored a total of 75 businesses from the program.
Templates and asset libraries were developed, including over 200 Instagram, Twitter, and Facebook announcement posts for the 15+ participating teams.