Integrated campaign for WhatsApp promoting the difficult but critical conversations surrounding mental health in today’s youth.
Every year, millions of meaningful text messages go unsent out of fear, embarrassment, and anxiety. To promote a supportive, safe space within their secure messaging network, WhatsApp’s integrated awareness campaign, Talk About It, targets young users to encourage them to reach out to their friends in times of need.
Campaign imagery simply displayed a selection of powerful “unsent messages,” messages that were written, but never sent. The messages promote a universal display of vulnerability and open users’ eyes to the importance of having the difficult conversations around mental health.