Fresh Grad
DISCIPLINE
Identity and Branding
Campaign Creative
Client
AIGA NY
Identity for the 14th annual Fresh Grad Event, continuing AIGA NY's commitment to supporting and celebrating emerging design talent.
Fresh Grad is an annual showcase event presented by AIGA NY featuring the thesis projects of 10 exception graduate design students from local and regional MFA, MA and certificate programs. It promotes collaboration, innovation, and diversity within the graduate design community and continues to inspire and empower generations of designers to embrace fresh perspectives and forge meaningful connections in the industry.
The theme of the year's identity is intersections and convergence, representing the coming together of diverse disciplines, the blending of ideas, and the synthesis of different perspectives. It symbolizes the interconnectivity of various design fields and celebrates the beauty of collaboration.
The branding centers around overlapping geometry, as in a Venn diagram. It is supplemented by vibrant colors and dynamic typography. The logo features a stylized graduation cap symbolizing achievement and transition, with overlapping geometric shapes representing the diverse design disciplines coming together.
Graphics were applied to event signage, marketing materials, and for the first time ever— a program booklet, commemorating the achievements and projects of the grads in print, produced in partnership with Mohawk Paper and TocciMade.
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There are enough emails in the universe, so I solemnly swear I’ll only send you the most exciting updates—quarterly-ish. And by that, I mean once a year when I manage to pull off my end-of-year thank-you’s and fresh case studies.
Developing the creative work that builds the brands and culture of tomorrow.
NEW YORK, NY 10010
ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.
Developing the creative work that builds the brands and culture of tomorrow.
NEW YORK, NY 10010
ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.