AIGA NY FG15
DISCIPLINE
Identity and Branding
Campaign Creative
Client
AIGA NY
Celebrating 15 years of excellence with AIGA NY's 15th Fresh Grad event.
Fresh Grad is an annual showcase event presented by AIGA NY featuring the thesis projects of 12 exceptional graduate design students from local and regional MFA, MA and certificate programs, bringing together students, educators, designers, and the general public to experience the power and impact of design in our world. FG15 marks the 15th year of the annual event, which has welcomed over 200 design students to present their work to the community.
The theme of the year's identity is Continuum, emphasizing that design is not a destination but a constant progression of ideas. It encourages grads to think of their work as part of a larger design narrative that stretches across time and disciplines. In every project, sketch, and idea, there exists an unbroken thread—one that connects our past influences to the present moment and extends toward the future.
The branding centers around a visual system of interconnected and linked parts, forming letterforms and the primary event logo, a larger machine greater than its individual components. The impact is amplified by a vibrant Continuum Purple and Excellence Gold, recognizing the significance of the 15th anniversary of the event— 15 Years of Excellence.
Graphics were applied to event signage, marketing materials, and a program booklet, commemorating the achievements and projects of the grads in print, produced in partnership with Mohawk Paper and TocciMade.
Stay Updated
There are enough emails in the universe, so I solemnly swear I’ll only send you the most exciting updates—quarterly-ish. And by that, I mean once a year when I manage to pull off my end-of-year thank-you’s and fresh case studies.
Developing the creative work that builds the brands and culture of tomorrow.
NEW YORK, NY 10010
ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.
Developing the creative work that builds the brands and culture of tomorrow.
NEW YORK, NY 10010
ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.