Android at
CES 2023
INDUSTRY
Technology
DISCIPLINE
Campaign Creative
Social
Design system for Android's social presence as it presented tech innovations at the annual consumer electronics conference in Las Vegas.
CES is the largest annual tech convention in the world. It hosts over 170K attendees, 4400 exhibitors, and over 6.5K members of the media.
Refreshing Google's Material You design system points the Android brands to a younger, fresher consumer to revitalize the brand in its mission to become the top provider in the consumer electronics industry through its automotive, music, and smart tech verticals.
While CES is traditionally an industry insider event, Android engaged content creators to share the experience with fans through the brand social channels, in daily recaps, lives, product demonstrations, and even interviews with Android developers, bringing intimate access from the conference to Android's customer base.
Each segment had its own playful illustration integrating the Droidbug.
Developing the creative work that builds the brands and culture of tomorrow.
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