BC_COVER

BETTERCARD

DISCIPLINE
Advertising

Advertising and art direction for a bank card that helps health-minded individuals align their spending with their conditioning goals.

In 2019, one survey found that more than half of Americans wanted to be healthier – 59% wanted to exercise more, 54% said they would eat healthier, and 48% resolved to lose weight, but only 9% felt they were successful in keeping to their conditioning resolutions.

Most people cannot solely rely on their motivation and sheer will to stay on track. People's habits and choices are uniquely tied to their spending. What you spend your money on shows a great deal of what is contributing to your health, good or bad.

Gymshark, in partnership with financial institusions and hundreds of wellness brands, launches Bettercard to solve this problem. Bettercard effectively declines the purchase of products and services that are related to bad habits (smoking, drinking, eating fast/overprocessed foods).

Perfect for a teen's first credit card or a health-conscious corporate spending card, Bettercard ensures that a user's funds are consistently being applied towards self-improvement.

Bettercard limits your purchasing to goods and services that better you.

HEALTHY-FOOD
FIT-BODY
BRAIN-2

It works by declining purchases from retailers and brands that do not align with your conditioning goals, such as alcohol or fast food.

DonutDeclined
CigarettesDeclined-1
BC_HandCrop
HealthLogos

Over 150 partners, focusing on mental and physical betterment, supporting you on your journey to become your best self.

Bettercard_UnionSquare-1
Bettercard_Fitbit-1

Spending at participating wellness partners is rewarded with Better Points, which can be redeemed for an assortment of benefits that reward you.

RedeemSite

The App

The accompanying Bettercard app uses purchase data to drive educational experiences and additional resources to guide users in their journeys.

GymsharkModal
BettercardApp

JUSTIN WONG CREATIVE

All work © Justin Wong unless otherwise noted.

Navigation