Caffe Panna

DISCIPLINE

Identity and Branding
Poster Design

Brand refresh for an ice cream shop importing cream straight from Italy and inventing new flavors five days a week in Gramercy Park.

Daily flavor announcements are made via the shop's Instagram Stories the night before each drop. A system was devised to quickly add, edit, and remove flavors from the extensive lineup of their flavor library to each menu for printing in-house every morning.

The distinctive application of the brand's patterns on cups and cones fostered recognition throughout the city and on social media.

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CaffePanna_Flavors

A selection of the hundreds of tasty ice cream flavors that Caffe Panna has developed and released since its opening.

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From chunks and swirls to crumbles and purees, the plethora of mix-ins and toppings are represented as patterns.

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CaffePanna_AllMenus

Caffe Panna prints up to three menus daily, one for prepackaged pints, one for special sundaes and affogatos, and another for freshly scooped and topped offerings.

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CaffePanna_Cone
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CaffePanna_Lids

The ever-changing menu of small-batch seasonal flavors and collaborations revolves around six classic flavors.

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Developing the creative work that builds the brands and culture of tomorrow.

149 EAST 23RD STREET #123
NEW YORK, NY 10010

ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

JWD_White

Developing the creative work that builds the brands and culture of tomorrow.

149 EAST 23RD STREET #123
NEW YORK, NY 10010

ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

JWD_White