Caffe Panna
DISCIPLINE
Identity and Branding
Packaging Design
Brand refresh for an ice cream shop importing cream straight from Italy and inventing new flavors five days a week in Gramercy Park.
Caffe Panna is an Italian inspired ice cream and coffee shop with daily changing flavors spun fresh in Gramercy Park. Inspired by the Italian gelato tradition and founded by Hallie Meyer, Caffe Panna is known for their exceptional quality and inventive flavor combinations. Their menu changes daily, highlighting ingredients from the best local producers and specialty Italian ingredients from Sicilian pistachios and olive oil to their namesake 'panna' from Piemonte.
With a full library of hundreds of flavors and a daily need to print labels for their fresh-packed pints as well as the special menus, Caffe Panna needed a system that kept operations economical. The primary in-store branding relies almost entirely on the use of black ink, enabling consistent and reliable prints to be made a moment's notice to identify new and fresh flavors.
Daily flavor announcements are made via the shop's Instagram Stories the night before each drop. A system was devised to quickly add, edit, and remove flavors from the extensive lineup of their flavor library to each menu for printing in-house every morning.
The distinctive application of the brand's patterns on cups and grocery pints fostered easy recognition.
A selection of the hundreds of tasty ice cream flavors that Caffe Panna has developed and released since its opening.
From chunks and swirls to crumbles and purees, the plethora of mix-ins and toppings are represented as patterns.
Caffe Panna prints up to three menus daily, one for prepackaged pints, one for special sundaes and affogatos, and another for freshly scooped and topped offerings.
The ever-changing menu of small-batch seasonal flavors and collaborations revolves around a core set of six evergreen classic flavors.
A black and white version of the lid design is used in store for labeling new flavors in hand-packed pints and can be printed economically via laser toner/thermal printer.
Specialty flavors as well as gluten free and vegan flavors (denoted by inverted colors) expand the lineup.
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Developing the creative work that builds the brands and culture of tomorrow.
NEW YORK, NY 10010
ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.
Developing the creative work that builds the brands and culture of tomorrow.
NEW YORK, NY 10010
ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.