Identity and Branding
Brand refresh for an ice cream shop importing cream straight from Italy and inventing new flavors five days a week in Gramercy Park.
Daily flavor announcements are made via the shop's Instagram Stories the night before each drop. A system was devised to quickly add, edit, and remove flavors from the extensive lineup of their flavor library to each menu for printing in-house every morning.
The distinctive application of the brand's patterns on cups and cones fostered recognition throughout the city and on social media.
A selection of the hundreds of tasty ice cream flavors that Caffe Panna has developed and released since its opening.
From chunks and swirls to crumbles and purees, the plethora of mix-ins and toppings are represented as patterns.
Caffe Panna prints up to three menus daily, one for prepackaged pints, one for special sundaes and affogatos, and another for freshly scooped and topped offerings.
The ever-changing menu of small-batch seasonal flavors and collaborations revolves around six classic flavors.