Elsa Artisanal

DISCIPLINE

Packaging Design

Labels and packaging for one of the world's oldest heritage Italian food brands.

Elena Monari of Monari Federzoni was the very first operator to ever be granted a license to sell balsamic vinegar in the town of Modena. She played a pivotal role in establishing the consortium responsible for the sale, distribution and regulation of Balsamic Vinegar of Modena.

Today, the Monari Federzoni tradition lives on through a variety of specialty Italian oils and vinegars, including the Elsa brand. I was tasked with redesigning the packaging for a curated selection of bottles of their olive oil and balsamic vinegar. Building on the existing heritage of the brands, I refreshed the packaging design, developing a set of patterns based on the core motifs of the products (grapes for vinegar, olives for olive oil, etc).