Visual treatments & digital campaign launching GE's innovative business units into a future that works.
In 2022, General Electric announced its separation into three industry-leading, global, public companies: GE Healthcare, GE Vernova, and GE Aerospace focused on healthcare, energy, and aviation.
To launch the new companies, a campaign was developed, titled This is How the Future Works, building upon GE's heritage tagline, "This is how the world works." The social rollout included a number of hero films, newsletter banners, social media assets, internal and external communication materials, as well as a full web takeover of the GE site.
Logos designed by Interbrand.