His Dark Materials

DISCIPLINE

Logo Design

Logo refresh for the HBO Max/BBC Original Series based in Phillip Pullman's trilogy of fantasy novels by the same name.

His Dark Materials is an HBO Original Series following the story of Lyra, a brave young woman from another world. Lyra’s quest to find her kidnapped friend leads her to uncover a sinister plot of a secret organization, encounter extraordinary beings and protect dangerous secrets.

This refresh introduced the use of Canopee which was customized to serve as the identity’s primary wordmark to complement the dimensional, rich, and elegant tone of the show atop keyart and in the opening credits.

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Material and texturing exploration

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ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

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Developing the creative work that builds the brands and culture of tomorrow.

149 EAST 23RD STREET #123
NEW YORK, NY 10010

ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

JWD_White