His Dark Materials
Logo refresh for the HBO Max/BBC Original Series based in Phillip Pullman's trilogy of fantasy novels by the same name.
His Dark Materials is an HBO Original Series following the story of Lyra, a brave young woman from another world. Lyra’s quest to find her kidnapped friend leads her to uncover a sinister plot of a secret organization, encounter extraordinary beings and protect dangerous secrets.
This refresh introduced the use of Canopee which was customized to serve as the identity’s primary wordmark to complement the dimensional, rich, and elegant tone of the show atop keyart and in the opening credits.
Material and texturing exploration