Refreshed and refreshing packaging for the cult-favorite pressed juice and smoothie chain.
Juice Press is an energetic lifestyle brand providing over 70 varieties of cold pressed organic juices, smoothies, and snacks to the tri-state area. Auditing their existing packaging system revealed inconsistencies in logo usage, typography, and layouts, with some bottles showing as many as four different logos and styles at a given time.
The updated direction for the bottle system utilizes a different typeface on each bottle, as in the original brand system, celebrating the contents and personalities of the juices through a number of vibrant colors, while clarifying the overall look and feel.
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149 EAST 23RD STREET #123
NEW YORK, NY 10010
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JUSTIN WONG DESIGN