JUICE PRESS

DISCIPLINE
Packaging

Refreshed and refreshing packaging for the cult-favorite pressed juice and smoothie chain.

Juice Press is an energetic lifestyle brand providing over 70 varieties of cold pressed organic juices, smoothies, and snacks to the tri-state area. Auditing their existing packaging system revealed inconsistencies in logo usage, typography, and layouts, with some bottles showing as many as four different logos and styles at a given time. 

The updated direction for the bottle system utilizes a different typeface on each bottle, as in the original brand system, celebrating the contents and personalities of the juices through a number of vibrant colors, while clarifying the overall look and feel. 

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JUSTIN WONG CREATIVE

All work © Justin Wong unless otherwise noted.

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