Juice Press is an energetic lifestyle brand providing over 70 varieties of cold pressed organic juices, smoothies, and snacks to the tri-state area. Auditing their existing packaging system revealed inconsistencies in logo usage, typography, and layouts, with some bottles showing as many as four different logos and styles at a given time. 

The updated direction for the bottle system utilizes a different typeface on each bottle, as in the original brand system, celebrating the contents and personalities of the juices through a number of vibrant colors, while clarifying the overall look and feel.