Apple Vision Pro
DISCIPLINE
Identity and Branding
Campaign Creative
Agency
Apple
Launching Apple's largest innovation in over a decade and inviting users to experience a new era of spatial computing.
Apple Vision Pro is the result of decades of experience designing high‑performance, mobile, and wearable devices — culminating in the most ambitious product Apple has ever created. Apple Vision Pro integrates incredibly advanced technology into an elegant, compact form, allowing apps to leap into life and users to expand their surroundings, while staying connected to the people around them.
To launch the product ahead of the official highly-anticipated US sale date, Apple released a series of films and spots, including a teaser, manufacturing behind-the-scenes, guided product tour, and more. These would later be adapted for worldwide audiences for the release in more geographic regions (China, Hong Kong, Japan, Singapore, Australia, Canada, France, Germany, and the U.K.) after WWDC24.
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