Ars Nova

DISCIPLINE

Identity and Branding
Poster Design

Dynamic identity for an Off-Broadway theatre company incubating innovative productions.

To unify the various productions under one repertory theatre, a poster system was developed. Each production season interprets the classic bracketing of the Ars Nova logo based on its unique selection of shows. ‘Ars’ and ‘Nova’ sandwich all production titles, echoing the instrumental role the company plays in its shows’ development, from their earliest inception to their opening nights.

Ars Header

Primary wordmark supported by the Nova Label, highlighting various theatre initiatives and programs.

Ars Nova Monogram

The Ars Nova monogram.

Manifesto
ArsNova_TheANBuilding-2
ArsNova_GHBuilding-1

The Ars Nova Building, located at 511 West 54th Street, houses Theatre 511, an adventurous space for year-round discovery and development programming.

ArsNova_Exterior1

Exterior signage.

ArsInterior_DressingRoom

The vibrant orange color of the Theatre's dressing rooms set the primary color for the brand palette.

ArsNova_Wayfinding
ArsNova_Social

Social media graphic template announcing new cast members for BOOM.

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ArsDetail
ArsProgram-Mock
Gala-1

Ars Nova annually presents the Nova Ball, a fundraising event that brings together the New York theatrical community with a series of performances.

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NovaBall-08
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ArsNova_Board-02-1
ArsNova_Board-03
ArsNova_OratorioNYT
ArsNova_NovaReviewSpines-1
ArsNova_Site
BOOM

Stay Updated

There are enough emails in the universe, so I solemnly swear I’ll only send you the most exciting updates—quarterly-ish. And by that, I mean once a year when I manage to pull off my end-of-year thank-you’s and fresh case studies.

Developing the creative work that builds the brands and culture of tomorrow.

149 EAST 23RD STREET #123
NEW YORK, NY 10010

ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

JWD_White

Developing the creative work that builds the brands and culture of tomorrow.

149 EAST 23RD STREET #123
NEW YORK, NY 10010

ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

JWD_White