Identity and Branding
Dynamic identity for an Off-Broadway theatre company incubating innovative productions.
To unify the various productions under one repertory theatre, a poster system was developed. Each production season interprets the classic bracketing of the Ars Nova logo based on its unique selection of shows. ‘Ars’ and ‘Nova’ sandwich all production titles, echoing the instrumental role the company plays in its shows’ development, from their earliest inception to their opening nights.
Primary wordmark supported by the Nova Label, highlighting various theatre initiatives and programs.
The Ars Nova monogram.
The Ars Nova Building, located at 511 West 54th Street, houses Theatre 511, an adventurous space for year-round discovery and development programming.
The vibrant orange color of the Theatre's dressing rooms set the primary color for the brand palette.
Social media graphic template announcing new cast members for BOOM.
Ars Nova annually presents the Nova Ball, a fundraising event that brings together the New York theatrical community with a series of performances.