JOIE DE VIVRE

DISCIPLINE
Publication Design
Illustration

Publication design, illustration, and supporting launch materials for a cookbook of classic French recipes, a love letter to French bistros and the "joy of living" through food.

The visual motifs of the book are heavily influenced by the French bistro experience, from the mosaic tiling of the flooring to the elongated shapes of the menus. The typography is rooted in French Art Deco signage styles, defined by elegant proportions and ligatures.

Comprised of over 30 curated recipes, the book is divided into three primary sections: L'Apertif (Appetizers), Le Plat Principal (Main Course/Entrees), and L'Dessert. Each section opener integrates the mosaic styling seen on the cover, as well as a classic bistro color that runs through the section.

In each section, elegant spot illustrations sporadically adorn corners of the pages in certain moments. Each section's rule lines are related to their content. The appetizers feature a thin bracket, the entrees— a dotted end cap line, and the desserts— a wavy line, inspired by the flaky layers of classic French pastry.

JW_JoieDeVivre_02
CookbookMock-2
JDVLeDessert
JDV_Nicoise
JDVSable
CookbookMock-CoqAuVin
CoqAuVin_Detail
JW_JoieDeVivre_01
Joie-De-Vivre-Launch-Box
JoieDeVivre_CJPans
JoieDeVivre_Apron
JoieDeVivre_Towels

JUSTIN WONG CREATIVE

All work © Justin Wong unless otherwise noted.

Navigation