The Wall Street Journal has long been understood as a business paper for business people. But over the course of its 134 year history, it has grown and evolved with its readers. Today, The Journal represents a new generation of business, encompassing tech, fashion, culture, and more in its diverse reporting. To raise awareness of this diverse range of content, the Wall Street Journal launched a new platform for their brand, It's Everyone's Business.

The campaign identity revitalized the graphics from the Wall Street Journal, referencing its legacy back to its earliest days. A brightened, expanded color palette bolsters the classic newsprint black and white into a digital-forward era.