TAP Air Portugal

DISCIPLINE

Identity and Branding

Identity for the Lisbon-based airline servicing international travelers to Portugal since 1945 with arms wide open.

TAP_AirPortugal_1979

In 1979, Transportes Aereos Portugueses rebranded to the airline known now as TAP Air Portugal, introducing the first wordmark with "Air Portugal".

JWTAP-01

Legacy Brandmark (1979)

Asset-4@4x

Revised Logomark

JWTAP-03
JWTAP-04

The TAP Window™ is derived from the symmetrical forms of the logomark.

TAPWindows-1
TAP-Brand-Insta
TAP_Print
TAP1
TAP_BaggageTags
TAP_WindowWing
TAP_AirportTails
TAP_Jetbridge
TAP_PrintAds-01
Signage
TAPSuitcase
TAP_PickupAd
TAP_Seats

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ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

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Developing the creative work that builds the brands and culture of tomorrow.

149 EAST 23RD STREET #123
NEW YORK, NY 10010

ALL WORK © JUSTIN WONG DESIGN and rights reserved UNLESS otherwise NOTED.

JWD_White