TAP Air Portugal
Identity and Branding
Identity for the Lisbon-based airline servicing international travelers to Portugal since 1945 with arms wide open.
In 1979, Transportes Aereos Portugueses rebranded to the airline known now as TAP Air Portugal, introducing the first wordmark with "Air Portugal".
Legacy Brandmark (1979)
The TAP Window™ is derived from the symmetrical forms of the logomark.