THE 59TH ANNUAL
NEW YORK FILM FESTIVAL

DISCIPLINE
Identity and Branding
Poster Design

Branding and poster series for the annual festival bringing together the best of film and filmmakers from around the globe.

In 2021, The New York Film Festival returned for the first time since the pandemic began, welcoming back film critics and fans alike with in-person screenings, after a year of digital screenings.

To celebrate this exciting return to the physical theatre experience, the identity for the 59th NYFF celebrates the physicality and nostalgia of the cinema experience. Drawing from ephemeral retro ticket stubs and movie theater marquees, the identity system is an homage to the Golden Age of moviegoing.

EXPAND PROJECT DESCRIPTION ▼

Drawing from the pastiche of typefaces, textures, overprinting, perforations, and punches in 1950s ticket stubs, the branding incorporates a vibrant and tactile feel. The primary typeface is International Pro, a nod to the diverse selection of films and creatives at the festival.

A grid was devised, dividing the posters into thirds, modeled after the segments of a ticket, highlighting an image still from the film.

NYFF59Inspo
NYFF59Logo
NYFFTitle
NYFFThree
DuneDetail-1
MacbethDetail
NYFF-Train
NYFFSubway-1
NYFF3-01

JUSTIN WONG CREATIVE

All work © Justin Wong unless otherwise noted.

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